Dasani
Hydrate The Night.
You don’t need to drink alcohol to go out.
Everyone loves going out at night, but not everyone loves drinking alcohol. Forget the “substitutes” or the over consumption of energy drinks, and simply drink water. That’s why Dasani is the first water brand encouraging people to do just that. Hydrate the night.
Wet Campus
During college there is a lot of pressure to drink at parties and attempt to get into bars. Students think they have to drink alcohol, but what if Dasani got to these students first, and reminded them that you can hydrate the night with Dasani.
That’s why we will enlist the help of notorious partier Pitbull. Mr. World Wide, will go across the nation to college campuses to put on a sober concert teaching people to Hydrate the night.
Underwater Club
Yes, there are sober clubs out there. But none of these sober clubs are UNDERWATER. That’s why Dasani will create the first Underwater Sober Club.
Not only will you party with water, but you’ll also party under the water too.
A New Bottle Is In Service
If you are landlocked, and cannot make it to the underwater club, then have no worries. Dasani has something for you.
At select clubs around the world, we will create a new form of bottle service, creating that same luxury experience. Just with water. Showcase your fancy side, and Hydrate the Night.
Mocktails
If you like to party, but prefer to remain at home and not go out in a crowded, dark place, don’t worry we didn’t forget about you. Dasani has created a squeezable mocktail capsule so you can hydrate the night at home with your old time favorite drinks.